COOKIE POLICY

INTRODUCTION

This Cookie Policy describes the types of cookies used by the explorermarketing.it website, the purposes for which they are used, and how users can manage or disable them.

For complete information on the processing of personal data, please refer to the Privacy Policy.

 
WHAT ARE COOKIES?

Cookies are small text files that websites visited send to the user's browser, where they are stored and then retransmitted to the same sites on subsequent visits.

Cookies allow:

  • the correct functioning of the website (technical cookies);
  • statistical analysis of website usage (statistical cookies);
  • the provision of third-party services (third-party cookies);
  • user preference management.
 
TYPES OF COOKIES USED

1. Technical and essential cookies
They are essential for the website to function properly and do not require the user’s consent.
They can be activated even before consent is given.

2. Preference cookies
They store certain user preferences, such as language and browsing settings.

3. Statistical (anonymous) cookies
They collect aggregated and anonymous traffic data to improve the website.
In our case, they do not allow the user to be identified.

4. Marketing cookies
Used for third-party services (e.g. Meta, Google Ads).
This website uses these cookies without individual profiling.

5. Unclassified cookies
Cookies currently being checked or belonging to new services.

 
COOKIES USED BY THIS WEBSITE

This website uses both first-party cookies (WordPress, Elementor, Complianz) and third-party cookies.

  • Google Analytics
    Purpose: anonymous statistical analysis.
    Extra-EU transfer possible via SCC.
    Anonymised data: yes.
  • Google Tag ManagerPurpose: tag and script management.
    It may set other third-party cookies.
    Extra-EU transfer possible via SCC.
  • Google Ads (conversions)Purpose: to measure conversions anonymously.
    Extra-EU transfer possible via SCC.
  • Meta Pixel / FacebookPurpose: anonymous aggregated statistics.
    No personalised profiling.
    Transfer outside the EU is possible.
  • Elementor Purpose: to ensure the contact modules function correctly.
    Data is not shared with third parties.
  • Google Fonts Purpose: loading the site's fonts.
    Transfer outside the EU is possible.
  • WhatsApp Purpose: to open a chat via a direct link.
    Share metadata with WhatsApp at the click of a button.
  • Complianz Purpose: management of cookie preferences.
    Data is not shared with third parties.
  • WordPress cookies Purpose: to manage the internal functions of the CMS.
 
COOKIES THAT MAY BE SET WITHOUT CONSENT

Some technical and essential cookies are enabled automatically and cannot be disabled as they are essential for the functioning of the site.

This includes:

  • WordPress session cookie;
  • Essential Elementor cookies for form saving;
  • Complianz cookie for consent management;
 
NON-EU DATA TRANSFER

Some cookies managed by external services (Google, Meta, WhatsApp) may involve data transfers to non-EU countries.

Such transfers take place through the Standard Contractual Clauses (SCCs) approved by the European Commission.

The main website server is located in the European Union (Germany).

 
HOW TO MANAGE OR DISABLE COOKIES
1. Via browser

It is possible to prevent the installation of cookies by changing your browser settings.

Chrome: https://support.google.com/chrome/answer/95647?hl=en-GB

Firefox: https://support.mozilla.org/en-GB/kb/cookies-information-websites-store-on-your-computer

Microsoft Edge: https://support.microsoft.com/en-gb/windows/delete-and-manage-cookies-3db94cef-54d4-6854-84fcc-f16a9643d9bd

Opera: http://help.opera.com/Windows/10.00/it/cookies.html

Safari: https://support.apple.com/en-gb/HT201265

2. Via the cookie banner

At the moment, the banner may not allow you to modify or withdraw consent. You can still manage cookies via your browser as indicated above.

3. Disabling third-party cookies

Individual services have their own opt-out procedures:

  • Google Ads: https://adssettings.google.com
  • Google Analytics: https://tools.google.com/dlpage/gaoptout/
  • Facebook: https://www.facebook.com/privacy/explanation
 
COOKIE DURATION

The duration varies depending on the type:

  • Session cookies → deleted when closing the browser
  • Persistent cookies → last from a few minutes up to 12–24 months
  • Third-party cookies → in accordance with their respective privacy policies
 
CHANGES TO THE COOKIE POLICY

Explorer FVG may update this Cookie Policy in the event of regulatory, technical or functional changes. The updated version will always be available on this page.